Hacking The Dating Apps

Our latest episode features Tinder’s Chief Marketing Officer, Melissa Hobley, who offers invaluable insights into navigating the modern dating scene. If you’re single, thinking about getting back out there, or looking for ways to optimize your dating app profile, this episode is for you.

You may think Tinder is just a hookup app, but Melissa reveals surprising metrics that challenge this perception. In fact, half of Tinder's users are genuinely seeking serious relationships. The trick is knowing how to put yourself out there, to find what you’re looking for. 

Melissa shares practical strategies for optimizing your dating profile, such as including intriguing photos and expressing clear intentions to spark meaningful conversations. She notes that genuine interests and personal anecdotes can significantly boost engagement and successful matches. Melissa also offers great advice on how to be successful once you’ve perfected your profile and actually get that date.

Five years ago, after a huge amount of personal trial and error, I met my wife on Bumble, so I’m a huge proponent of using apps to find what you’re looking for. I can also vouch for the veracity of one of the things Melissa and I discuss, i.e. the importance of authenticity – even if you’re just looking for a hookup. Sometimes you meet the love of your life when (and where) you least expect it. 

I wish everyone on the apps the same success, and I hope this episode helps anyone who is looking for a meaningful connection. 

Very best, Jon